At BADDIE, jewelry isn’t just an accessory, it’s an attitude.

Founded in 2024, BADDIE was created for the fearless, the unapologetic, and the stylish. Inspired by the Gen Z spirit of confidence, boldness, and Main Character Energy, we are here to redefine everyday jewelry for those who know that making a statement isn’t optional, it’s a lifestyle.

Who We Are

Operated by BADDIE JEWELS PRIVATE LIMITED, we specialize in 18K gold-tone plated stainless steel jewelry, crafted with advanced plating technologies like PVD coating or Electroplating. Every piece is:
- Tarnish-resistant
- Hypoallergenic and skin-friendly
- Durable and water-resistant
- Backed by a 1-Year Warranty

Because your jewelry should shine as long as you do.

Our Mission

To create jewelry that inspires confidence, empowers individuality, and helps you radiate Main Character Energy every single day.

What Makes Us Different

• Everyday Luxury: High-glam designs crafted for durability and style.
• Versatile Style: Perfect for stacking, layering, or making a bold solo statement.
• Customer First: Free shipping across India, easy returns and exchanges, and warranty-backed jewelry for peace of mind.
• Built to Last: Designed with long-term wear in mind, reducing waste and encouraging slow fashion.

The Baddie Way

Being a Baddie means owning your vibe, living on your terms, and turning heads without saying a word. Whether you’re a trendsetter, a minimalist, or a maximalist, our collections are designed to keep up with your lifestyle, from brunch to boardroom to the dance floor.

At BADDIE, we don’t just make jewelry.
We make statements.